Titleist is the leader in golf ball sales by a wide margin. And they’ve been using that as the basis of their "#1 ball in golf” claim for ages. It’s been extremely effective. But it’s a half-truth. Yes, they’re #1 in sales. But not performance. And performance is what golfers should really care about. And Bridgestone’s latest golf balls outperform Titleist’s by a surprising amount.
So we leveraged Titleist’s own messaging against them to show golfers the absurdity of being trapped in this "herd mentality." We used cold hard stats, along with the best golfer in a generation to wake up the lumbering masses in an epic way.