Titleist is the leader in golf ball sales by a wide margin. And they use the claim that they're the "#1 ball in golf" relentlessly. But that #1 status is based on sales. Not performance. The truth is, Bridgestone golf balls outperform Titleist's by a surprising amount. So we leveraged their own messaging against them to show the absurdity of golfers trapped in this "herd mentality." And we used cold hard stats, along with the best golfer in a generation to wake up the lumbering masses in an epic way.