People have long speculated and tried to calculate how Santa Claus manages to deliver millions of tons of toys to the world's children in one night. So we thought to ourselves, what if Saint Nick secretly uses CSX trains, and their ability to move a ton of freight 450 miles on a gallon of fuel, to help him accomplish this annual, awe-inspiring feat? This social campaign, created for a CSX supported charity called The Santa Train, helped lift the veil on Santa's little secret. By who else but an ex-employee and Claus Conspiracy Theorist. The budget on this was small. But I think we managed to use every cent to its fullest.