In sneaker culture, it's all about who has the newest, freshest kicks. So we set out to help Finish Line establish that they indeed have those kicks with our "Shoes So Fresh" campaign.
"Fresh Battle" depicts two groups of sneakerheads locked in a battle of wits and features cameos from two well-known sneaker bloggers, along with an appearance from an A-list rapper and his crew.
The video won GOLD for Copywriting at the 2017 National Addy's. It was also named "Best Comedy Video" at the 2017 Shorty Awards. Beating out competition that included a submission from HBO and their hit series Silicon Valley(big deal for me, love that show).
Agency: Innocean Worldwide Director: Mike Maguire