In sneaker culture, it's all about who has the newest, freshest kicks. And we set out to help Finish Line establish that they indeed have those kicks with our "Shoes So Fresh" campaign.
"Fresh Battle" depicts two groups of sneakerheads engaged in a mock rap battle and features cameos from two well-known sneaker bloggers, along with an appearance from an A-list rapper and his crew.
It was named "Best Comedy Video" at the 2017 Shorty Awards. Beating out competition that included an entry from HBO's hit series Silicon Valley(big deal for me, love that show). It also won GOLD for Copywriting at the 2017 National Addy's.
Agency: Innocean USA Director: Mike Maguire