While at Innocean, I spent a majority of my time creating brand work for Hyundai. This first spot for the Sonata showed drivers the sweeter side of gridlock. And if you see any similarities, I assure you it was written and produced well before the movie La La Land hit theaters.
Director: Aaron Stoller
Following the Sonata spot, is the launch campaign for the completely redesigned 2016 Tucson. We wanted to call out the SUV for becoming synonymous with functional, risk-averse vehicle design. A segment that was the automotive equivalent of mom jeans. So with its striking looks, we positioned the new Tucson as a wake-up call. Urging our younger target to break away, get out there and live. The Tucson became "The Official Pace Car of Living."
Director: Brian Beletic
In addition to TV, we worked with Buzzfeed to create branded content. Videos took playful perspectives on our ever present "culture of busy," and the effects smartphones and the internet are having on our personal relationships. Along with videos, there were the obligatory lists. Because, come on, it's Buzzfeed.