Is there anything worse than getting a flat? We found that all depends on what the alternative is and who you ask. That choice was the basis for this social and digital campaign for Bridgestone’s DriveGuard(run-flat) tires. Through banners and social media posts, we presented people with two equally inconvenient choices. Get stuck with a flat. Or, some equally difficult, awkward, but amusing thing we’ve all had to contend with. Whichever option was chosen, the viewer saw a video of someone having to make that same choice out on the road.
The following TV spot was created for Bridgestone’s sponsorship of the 2018 Winter Olympics. It featured figure skater Ashley Wagner and ran during the games.