At Fitzgerald + Co. in Atlanta, I spent time creating outdoor, TV, print and more for one of the most well-known brands in the world. While still at Portfolio Center, and working as a freelancer, I helped create the lead campaign that won Fitzco the national OOH business for the brand. Some of that work is included here.
People have long speculated and tried to calculate how Santa Claus manages to deliver millions of tons of toys to the world's children in one night. So we thought to ourselves, what if Saint Nick secretly uses CSX trains, and their ability to move a ton of freight 450 miles on a gallon of fuel, to help him accomplish this annual, awe-inspiring feat? This social campaign, created for a CSX supported charity called The Santa Train, helped lift the veil on Santa's little secret. By who else but an ex-employee and Claus Conspiracy Theorist. The budget on this was small. But I think we managed to use every cent to its fullest.
Print for Quikrete’s strongest concrete mix. A client while I was at Fitzgerald +Co.
Food Lion, a discount grocery store based in the Southeast, was introducing sealed-fresh beef in a test market. The location was Roanoke, VA and we were asked to use all the usual media suspects for the launch. And we did. But we also wanted to do something different. So we had the idea to create outdoor boards for fictitious, beef-themed radio stations and equip them with radio transmitters which broadcasted audio on a 24/7 loop. People who tuned in were treated to the sweet, sizzling sounds of beef being grilled along with DJ chatter. I still have a hard time believing the client let us do this one.