Enlightened dogs deserve special treats. Treats made in small batches from organic ingredients. And of course you'd expect those enlightened treats to come from California. That’s the core of this campaign, conceived and created for an entrepreneur my former Art Director(who's now a killer commercial director) met by chance in an Uber. After discovering his Uber driver owned an organic dog treat company, Kiran asked if he could shoot some spots for him. So we wrote some. Kiran shot them. And Innocean was gracious enough to get behind them.
The video "Unsullied" earned a Bronze Clio, was named "Best Web Film" by BestAdsOnTV.com the week of Super Bowl LI. It also won GOLD for Copywriting at the 2017 National Addy's, Bronze at the London International Awards and finished as a Finalist at the 2017 NY Ad Festivals.
Agency: Innocean Worldwide Director: Kiran Koshy (kirankoshy.com, go there!)