Is there anything worse than getting a flat? Well, that depends on who you ask and what you’re comparing it to. And that simple question was the basis for this social and digital led campaign for Bridgestone’s DriveGuard(run-flat) tires.
Through banners and social media posts, we engaged drivers and let them vote on what they thought was worse. A) Getting stuck with a flat. B) Some equally difficult, awkward, but always amusing scenario. After their vote was cast, viewers were served up a video of someone who had to make that very same decision out on the road.
The following TV spot was created for Bridgestone’s sponsorship of the 2018 Winter Olympics. It featured figure skater Ashley Wagner and ran during the games.