Online we engaged customers through all the usual channels. Along with a presence on Facebook, we created a website where fans could download all the music, see upcoming events and enter to win all sorts of Hoagiefest goodies. Page takeovers with interactive banners helped drive traffic online and to stores.
We created time capsules filled with Hoagiefest gear. They were given away at stores and events. We even made some buttons for fans to show their Hoagie pride. Employees got into the spirit more than we anticipated. Some even went rogue and created bootleg Hoagiefest merchandise and art.